Helena Von Otto, MBA, CDE, CNE

Founder & Strategic Consultant

Phone:

+1 (949) 922-4833

Email:

A Bit About Me

With over 30 years of experience across a diverse range of industries, I specialize in leading strategic transformations that drive tangible, lasting results. As a passionate leader, my expertise spans business management, marketing, sales, nonprofit leadership, capital campaign direction, organizational rebranding, and business development. I take pride in my ability to catalyze growth and foster sustainable change—no matter the size of the organization.

I have a proven track record of successfully leading multi-million-dollar initiatives, executing market penetration strategies, and launching new brands. Some of my most notable achievements include spearheading rebranding efforts, overseeing large-scale fundraising campaigns, and managing the construction of new facilities—all while enhancing operational efficiency and increasing brand visibility.

What sets me apart is my approach to blending strategic thinking with practical execution. I focus on delivering measurable outcomes by combining analytical insights, creative problem-solving, and hands-on leadership. Whether I'm optimizing marketing strategies, driving business development, or leading organizational change, my commitment is to deliver results that truly matter.

My passion for continuous growth and innovation drives everything I do, both professionally and personally. I thrive when partnering with forward-thinking leaders and organizations that are ready to embrace transformative ideas and embark on the next phase of growth and innovation.

Let’s connect, and I’ll help you bring your vision to life!

Career Highlights

Transforming Nonprofit Mental Health Services

As Director of Marketing and Development at ELEOS, I led the successful construction of a new state-of-the-art mental health facility, significantly enhancing service delivery and community impact. Additionally, I spearheaded the rebranding initiative that transitioned the organization from PEMHS to ELEOS, which revitalized the agency's identity, improved visibility, and strengthened relationships with donors and the community. This transformation positioned ELEOS for continued growth and success in addressing mental health needs in the community.

Expanding Market Reach and Driving Revenue Growth

During my time with Tyco, later acquired by Covidien and ultimately Medtronic, I was instrumental in introducing key medical brands such as Tyco Healthcare, Valleylab, and Jarred Instruments into new markets. This strategic market expansion led to an 80% increase in revenue and helped the company achieve over $10M in sales.

Additionally, I supported small businesses and startups through targeted consulting, optimizing processes and driving growth with strategic market penetration and operational enhancements.

Introducing Global Health Brands to New Markets

Pioneered the introduction of Dr. Kurt Wolff's Alcina and Alpecin to the Croatian market, building brand awareness and establishing a robust presence for these renowned medical and beauty products.

Effective Date: 12/1/2024

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